Fast Co. Design: When a Disruptive App Benefits From an Undisruptive Redesign
WITH ITS RECENT DESIGN OVERHAUL, THE UNCONVENTIONAL ONLINE PRESENTATION APP PREZI GROWS OUT OF ITS QUIRKY INTERFACE.
In PowerPoint, transitions borrow heavily from film. Options for moving from slide to slide include simple cinematic cuts, fades, and swipes, in addition to dozens of other more complex animations wisely left unexplored by movie directors. But if Microsoft’s ubiquitous software encourages us to think of slides as individual shots, the web-based software Prezi renders presentations as epic long takes, like the seamless three-minute shot of Ray Liotta walking into the Copacabana inGoodfellas. Instead of moving from one rectangle to the next, Prezi will zoom into a detail, pan over to a new topic, and then pull out to let your audience survey the bigger picture. It’s a stimulating alternative to the staid slides we’re used to seeing in meetings and lectures, but when the site first launched, the interface was as unorthodox as the final presentations themselves. With their new redesign, however, Prezi decided to shed its idiosyncrasies for a more buttoned-up--and intuitive--user experience....read more